Communication by Hand

A Modernized Website Helps Austin’s Deaf Community Find Exceptional Interpreters.

Art Direction + Web Design + Photography + Graphic Design + Branding + Copywriting + Training

Goal

Designing a website that caters to both the Deaf and hearing communities presented an interesting set of challenges, which we needed to meet with a range of priorities. From increasing traffic with SEO tools to educating the public about the landscape of the Deaf community in Central Texas, we aimed to showcase their resources with a cohesive and welcoming aesthetic.

Drive web traffic, educate, and be memorable.

Strategy

Following an in-depth creative consultation and competitor analysis, we crafted a plan to implement new fonts, a unified color palate, a modernized logo and fresh visuals to evoke feelings of trust and confidence in the clients’ services. We also chose to move the website to a custom WordPress CMS to improve SEO, add a blog element and make the site updatable for the client’s staff.

Implement SEO practices in WordPress, prioritize messaging and create impact with artful imagery.

Results

In reorganizing the content and tweaking messaging, we created a platform for Deaf and hearing clients alike to easily access the information they’re looking for when visiting the website. The new site incorporates modern branding elements, artful imagery and responsive design to create a seamless and useful experience.

A visually-striking, message-driven website with advanced SEO tools.

We are Left / Right.