TRIBEZA

Austin’s premier Arts and Culture magazine modernizes its brand with strategic design.

Art Direction + Graphic Design + Strategy + Web Design + Event Concepts + Advertising Design + Copywriting + Newsletter Design + Training

Goal

In it’s 15th year as Austin’s leading local lifestyle magazine, TRIBEZA sought out our expertise to bring the brand into a modern media landscape, with a strong focus on digital projects and workflow management.

Expand the brand with new digital programming and revenue opportunities.

Strategy

Following an in-depth brand analysis, audience survey and workflow assessment, we implemented new technology, digital assets and strategy to streamline workflows and increase revenue. We introduced cloud-based tools and modern office amenities to bring an outdated print production process to a more efficient, digital workflow. In our role, we defined staff responsibilities, recruited and interviewed new team members and provided extensive on-boarding and training.

Strong digital initiatives were key to our execution plan. TRIBEZA needed a website that could showcase their content with the same aesthetic quality as their print magazine. By redesigning and implementing SEO tools on an advanced, customized WordPress platform, we were able to preserve fifteen years of content online. We also redesigned and rebranded TRIBEZA’s newsletter to host more engaging multimedia content in a responsive template. We developed a digital content and scheduling plan to increase traffic, and trained their team on best practices for social media and SEO.

We implemented new technology, digital assets and strategy to streamline workflows and increase revenue.

We provided design support to the Art Director by taking over advertising design, mapping and management during the magazine’s redesign. For four issue cycles, during staff transitions, our design team took over as TRIBEZA’s Art Director and Senior Designer, designing the publication entirely – front and back of book layouts, graphics, feature stories, advertisements, etc. During this time, our team led art direction at photoshoots, managed photographer and illustrator assignments and handled production schedules.

We conceptualized and helped execute events with TRIBEZA, supporting logistical management, collateral design including invitations, web pages, branding, print guides, signage and advertising.

Results

TRIBEZA was a special case for us as we joined their team for a year, during which our Co-founders served as the magazine’s Directors of Strategy and Special Projects and our design team served as Art Director and Senior Designer. We executed digital marketing initiatives in tandem with a website redesign and newsletter so that the brand could leverage its expanded outreach online and at its signature events. We worked directly with the Publisher and Director of Sales to create a new sponsored content program that aligned with the magazine’s monthly editorial calendar. We reviewed and updated TRIBEZA’s media kit with new pricing and opportunities to increase revenue month-to-month.

Our brand-wide improvements increased TRIBEZA’s month-to-month revenue.

We are Left Right.