Calavista looked to Left Right Media to modernize their brand and website.
Calavista’s team has decades of combined experience, with specialities ranging from software development to software testing, process consulting, DevOps, and project management. After 16 years of building a successful and reputable company, Calavista enlisted LRM’s help to modernize and revamp their brand leading into 2018.
It was crucial that our design conveyed both seasoned experience
and the team’s open-minded development approach. We used the following design principles to guide our work on this project:
- We want to be intentional with all our decisions.
- We don’t want to overwhelm our audience.
- We don’t want to look too trendy or young.
- We want to be seen as experienced and innovative.
- We want to be portrayed as professionals amongst our peers.
The brand and website needed to be professional, but not stuffy; modern, but not trendy.
Art direction incorporated energizing brand colors, bold typography, and artful depictions of technology. The brand and website needed to establish trust with potential clients while also incorporating exciting elements that illustrated their willingness to try new processes on behalf of their clients.
Calavista’s logo went through multiple rounds of ideation. We were inspired by the original mark, which was intended to represent the connection between art and science — a guiding principle to Calavista’s work. Initial logo marks showed an evolution of the original paint palette with the company’s new brand colors. Further logo exploration included a wordmark with artistic icons, which represented Calavista’s team dynamic and development ideologies.
We were inspired by the original mark, which was intended to represent the connection between art and science
The final logo incorporated two C’s coming together to form one unit — just as Calavista’s team blends with their clients to solve business problems through software. We chose to use blue tones as the dominant color to establish trust with consumers, while reserving red for website calls-to-action.
A guiding principle for the design of Calavista’s brand and website was simplicity. Visually, we modernized the site and developed an information hierarchy that considered the user personas of their target audience. To supplement the design, we also crafted compelling headlines, taglines and body copy that took advantage of Calavista’s unique position in the marketplace. The combination of these efforts allows Calavista to showcase their level of expertise and the caliber of their work in the software development industry.
The combination of these efforts allows Calavista to showcase their level of expertise and the caliber of their work
Calavista’s refreshed brand puts them in a position to continue to raise the bar in the software development industry. The website redesign serves as a platform for Calavista’s new podcast series, Calavista Conversations, where CMO Sloan Foster hosts a myriad of guests on numerous topics, all focused around software development and its best practices.
The company is committed to solving complex problems and making the world a better place through technology, and their new brand and website will help them do just that by reaching more businesses than ever.
Calavista’s new identity allows them to create ongoing marketing efforts that position the company as an authority in the development space.